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Eliminates approximately 650,000 pounds of packaging material.
November 13, 2020
By: Happi Staff
e.l.f. Beauty is celebrating a milestone on its sustainability journey, eliminating approximately 650,000 pounds of packaging material within its e.l.f. Cosmetics brand, in addition to receiving three design patents as a result of the company’s ‘Project Unicorn’ initiative. Project Unicorn Sustainability Initiative Project Unicorn was designed to elevate e.l.f.’s product assortment, presentation, and navigation on-shelf, and resulted in a significant streamlining in its packaging footprint. Si...
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